At FreeRangeInc, we have worked with publishers, media companies and consumer brands to engage their audience in a compelling way on mobile devices without repurposing their content, hosting a new mobile CMS or investing in new infrastructure.
But for a winning digital content marketing strategy, we believe that businesses need to create content that is relevant, authoritative, consistent, and tailored to their brand voice, and then delivered to customers and prospects conveniently. As such, we are adjusting our focus from simply giving our customers personalizable content that they want directly on their phone, to helping them develop a bulletproof content marketing strategy that establishes their brand as an industry leader.
We understand that making great and shareable content over and over again can be taxing to even the most enthusiastic marketers, which is where Freerange Communications comes in.
We offer support in:
1 Content Marketing: We make sure that you are talking to the right audience
Our team will work with you to ensure that you are telling the right story to the right people. Your marketing strategy needs to be focused on your ideal customers so that it can generate leads.
2 Generating Content: We help you talk about the right things
One of the problems we have noted with many content creators is that they easily go off the rails and start writing about subjects that don’t matter to their audience. We help you stay focused and on target, helping you to identify topics of interest to your buyer personas.
3 Distributing Content: We grow the reach of your content
Once you are able to generate consistently effective articles for your company blog, you may decide to create other kinds of content so your message can be consumed in different ways. In this regard, we consider multimedia, presentations, webinars, whitepapers, guides, ebooks, and so forth depending on the needs of your business.
4 Managing Content: We bring out your best
We are not experts in every field, probably not your field as well, but we are experts in ours. Similarly, you are skilled at what you do, and we want your team to focus on their core competence. So, to create content that is relevant to your industry, we merge the best of both industries: your expertise and our content creation and writing skills. Our professional team will help you get the value you have internally out to your customer base in a friendly way.
5 Credibility: We help you create a loyal base
It is important that you establish a company voice or a unique position that sets you apart from the competition. In addition to identifying the right keywords, we help you educate your audience in ways that are consistent with your brand. Once we establish your digital assets (textual or graphical content), we distribute it widely across various media to relay a single message.
We help you achieve all these by collaborating with your team every step of the way.
At FreeRangeInc, we strive to understand the specific requirements of our clients with regard to content creation, and then develop a content strategy that supports your business objectives while providing a transparent purchase journey for your clients.