Companies have experimented with different tactics to communicate with customers and prospects, including through blogs, emails, social networks, and now, robots or chatbots, which are also known by other names including virtual agents, chatterbots, dialogue systems, or machine conversation systems. A chatbot is a software application that interacts with users using natural … [Read more...]

Together with in-person events and webinars, blogging is perceived as one of the most effective content marketing tactics in practice by marketers. In fact, blogging has increased steadily for most businesses over the past few years because it offers a range of benefits, including: Unfortunately, many marketers don’t know how to make their content go viral. Of course, … [Read more...]