Have you ever attended a webinar, shared a graphic on Facebook, or downloaded an eBook or whitepaper? There are many other instances that you could have participated in content marketing without even knowing it. While the term is rather general and ambiguous, content marketing is one of the most common and effective marketing tools in the modern, cluttered world. It refers … [Read more...]

A recent Mobile Audience Insights Report showed that at the end of 2015, more than 65 percent of American adults owned a smartphone. In fact, the use of mobile devices has already surpassed that of desktops. This means that any business can collect a lot of revenue if they can successfully inspire, engage, and convert mobile audiences. But mobile users are different. These … [Read more...]

Whether you are in class, a meeting, business call, or just planning your day, you can’t count on your good memory to remember everything at the right time. Sometimes, it is important to jot down a few notes with the nearest mobile device if you can’t access a desktop. Digital notes offer numerous advantages over their pen-and-paper counterparts. You can’t lose or misplace … [Read more...]

As a marketer or content creator, there are only three things that should matter to you: content, traffic, and revenue. All other metrics are secondary. Fortunately, these three factors are intertwined, as the more valuable the content you post, the greater the chances of growing your traffic and revenue. Both business-to-business (B2B) and business-to-consumer (B2C) … [Read more...]